Pizza Primo!® FRESH PACKED INGREDIENTS "PIZZA COMPONENTS" It is the fastest growing and most acceptable fast food today. Pizza Primo!® allows you to offer both slices and whole pies to satisfy morning, lunch, dinner and evening munchers. Pizza Primo!® pizza shops are uniquely positioned to become the local pizza outlet within the community. Usually Pizza Primo!® is co-branded with Sub Express® Oven Baked Subs to maximize consumer choice. A Pizza Primo!® shop uses premium pizza product components. A self rising, preformed dough is used and dressed with fresh packed ingredients. The classic look of Pizza Primo!® features black and red cabinetry with matching bulkhead (above). The Tuscan style Pizza Primo!®, much like Sub Express®, has cherry wood grain cabinetry, faux brick and extended light fixures (shown left). Click on a Brand Icon Below.